Hugh Kretschmer’s photographies have been described as curious, imaginative, unusual, conceptual and a little dark, but dark in a good way. And indeed it is a bit surrealistic giving the viewer’s imagination full vent.
His work is often dreamlike and playful, yet confronting the viewer with current social issues. It is a commentary on the human condition, and seeks to embrace the strengths and weaknesses we all share; illustrated through quirk and irony.
The Los Angeles based photographer is specialized in advertising, photo illustration, editorial photography and design. ‘My ideas are conjured-up by my dreams and desires of what life would be, if only…’ Kretschmer states.
Graduated from Bezalel academy of art & design, Jerusalem 2001. Specialize in footwear design and development. Working as a freelance designer. Collaborating with both Israeli and international companies, currently working on his women shoe line in Tel-Aviv, Israel. Designed commercial footwear in both Italy, China and Brazil. Presented design in various exhibitions in Tel-Aviv, Jerusalem, Tokyo, Verona, St.Etienne, Berlin etc’… ” In my artistic footwear design the shoe is my canvas. The trigger to create a new piece comes when an idea, a concept and/or an image comes to mind. The combination of the image and footwear creates a new hybrid and the design/concept comes to life. The piece is a wearable sculpture. It is “alive” with/out the foot/body. Most of the inspirations are out of the “shoe-world”, and give the footwear an extreme transformation. The result is usually humoristic with a unique point of view about footwear. Another aspect of the creation is the realization. All the pieces are hand-made in my studio. The challenging technical development is the key to bring the design to life in the best way.”
Evil Queen from “Snow White”
Bird 2 Mallard duck
Violin – Specially designed for the “8 variations for Stradivari” exhibition at Cremona, Italy
ROA has been working on murals for the Baroque The Streets festival, this one is on the side of the Victoria Pub. With work now complete ROA found time to bring some of his signature wild life creatures to the concrete jungle that is the South Bank Center in South London. Check some of our photos below.